The Redeye Complex

Tuesday, August 28, 2007
Hmmmmmmmm v.

From the Globe...
When HMV Canada marketers recently tracked the music that young people were downloading online, they got a surprise. The youngsters, mostly male, weren't listening to the latest pop chart hits. Rather, they were tuning in to Pink Floyd and Led Zeppelin – the music of their parents' generation.

Now, in a bid to lure back these 18- to 24-year-olds to its stores, HMV, the country's largest specialty music retailer, is slashing prices of thousands of these older compact discs by up to 33 per cent – to $19.99 – effective immediately.


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