The Redeye Complex
Friday, November 16, 2007
Mathew Ingram in the Globe writes about a new Facebook feature - social advertising.
The third leg in the social-advertising stool is one of the most interesting. It's called Facebook Beacon, and it effectively tracks the online behaviour of users – those who specifically choose to take part in the service – not just within Facebook but elsewhere on the Internet as well.
I'm still trying to decide whether I need a facebook account. After reading this, I'm not in a hurry to click on over.
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